Comments on: Marketing plan for InfoCision Stadium

By: Debra Morelock

Debra Morelock — Wed, 02 Sep 2009 14:51:15 +0000

My son attends the U.of A, and will graduate in Dec.09. He had a great idea to promote the stadium. A.U. has had a number of students become professional Football players. Wouldn't it be nice and profitable if they were to return to the new stadium after having played at the Rubberbowl, and have a meet and greet, or an autograph signing. Charge at the door and get autographs or pictures, or charge a flat rate, or charge per autograph.

This would be something that could be done in the spring since football season has already started.

Sincerely,

Debra Morelock

By: Nate

Nate — Fri, 03 Jul 2009 23:05:59 +0000

Also, UA in general needs to see their on-campus stadium as just a start to making the days of small potatoe thinking really be in the past. Think big picture about the campus… the actual campus and not the frigging Polsky Building area. Make it even more integrated and self-contained (ie make it look more like a real campus). Don't stop the momentum. Be commited to expanding the boundaries in a clear and conspicouous way. No room for vaguery about campus boundaries. Be clear in presenting a good, unified view of a true looking campus and not some hodge podge of campus and downtown. Stay clear of downtown and proceed south of exchange as UA is starting to do. Going further east is doable too. And for God's sake build that arena clearly and conspicuously on the UA campus and not downtown. If UA puts that arena downtown, the game is over. They will have just negated if not watered down the effects of having an on-campus stadium…it will be suicide.

By: Nate

Nate — Fri, 03 Jul 2009 22:19:13 +0000

the athletic department needs to stop being afraid of boldly including the name "The University of Akron" in its advertising for InfoCision and other related facilities and programs. Where on the stadium are we to see the words, "The University of Akron"? And, how large will those words be and how frequently will they be repeated around the stadium and on billboards and other mediums? Right now billboards make no mention of The University of Akron. Akron Zips is no longer enough. Change all logos. flags, banners and posters to include our alma mater's name. And include the name of the university in all media.

By: Jason

Jason — Wed, 01 Jul 2009 12:57:53 +0000

I'm still trying to figure out what pro-forma means. Is that a Browns' play option?

By: Zipinparadise

Zipinparadise — Wed, 01 Jul 2009 08:37:11 +0000

Damn! Just as I was about to climb on the bandwagon, and agree that sell-outs were a real possibility…our stand-in AD tells us, "The attendance goal within our 2009 ticket pro-forma is an average of 18,047 per game."

I'm feeling so inspired now, I can give this prediction: Morgan State will not just fail to sell out, they'll be lucky to bring in 20k. Indiana might sell out — maybe, if the Hoosiers bring a 3-4 thousand of their own fans. Sorry folks, but the Akron attitude hasn't changed, and HY is living up to the same old low expectation.

By: AZipsFan

AZipsFan — Wed, 01 Jul 2009 01:42:03 +0000

To Jason, the sellout streak was actually 455 but point taken, just win baby!
Aiming low so you can look better if you make your prediction or sneak past it is a politicians cowardly plan. That can be seen on cspan daily. We don't need a politician in the AD seat. Go Zips!

By: Zipmeister

Zipmeister — Wed, 01 Jul 2009 00:16:24 +0000

One thing that will help fill the seats is that there are only 25,000 of them, not 30,000.

By: Jason

Jason — Tue, 30 Jun 2009 18:57:50 +0000

Schneider…you ask what would happen if UA marketing did absolutely nothing. Well, as far as I *personally* am concerned, that's exactly what they've done. Besides an occasional ABJ ad, I haven't seen the first sign of ANY type of marketing. And I attended the freakin' school.

By: Bud G Chik

Bud G Chik — Tue, 30 Jun 2009 18:53:42 +0000

Mayor McCheese, have you ever tried getting drunk on six dollar beers? Most people that are willing to pay $6 for a beer just want to enjoy a cold beer while watching a sporting event. It's the American way. What are you some kind of a pinko?

By: Schneider's Tool Belt

Schneider's Tool Belt — Tue, 30 Jun 2009 18:42:58 +0000

Just out of curiosity…if UA Athletics Marketing did NOTHING…absolutely NOTHING to market 2009 Zips football. How many fans would the Zips average?

18k would be easy. So why have the department? To generate financial pro-formas, I guess.