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Basketball schedule nearing completion

July 2nd, 2009 by mrasor

Men's basketball

The 2009-10 schedule will feature road games against Texas A&M and N.C. State, the PD's Elton Alexander reports.

Zeke, Humpty and the McKnights also will tee off against Arkansas-Pine Bluff, Niagara, North Carolina-Greensboro, St. Francis, Valparaiso, Austin Peay, Wyoming, Malone and Rhode Island.

The Zips will play N.C. State, Drake and Howard at a season-opening tournament in Florida. Sidney Lowe's Wolfpack is a young team with only two juniors and two seniors.

Video tour of InfoCision Stadium

July 1st, 2009 by mrasor

Football

Below is the video of my tour of InfoCision Stadium.


Thanks to Dan Kadar for the filming and editing.

Click here to see my notes from the tour.

Also this…

Senior associate AD Hunter Yurachek sent me an e-mail with that addressed his plan for marketing to students:

There will be single-game attendance events such as Greek Night, a residence hall challenge and homecoming events. One member of the marketing staff is assigned strictly to implementing the student marketing plan.

A representative from the Department of Athletics has presented to future UA students during at each New Student Orientation session for the past two summers. Each presentation has included information regarding the stadium, athletic events, the AK Rowdies and the importance of a student’s involvement in athletics.

In April, the Department of Athletics, in conjunction with the Office of Student Affairs, conducted meetings with leaders and members of each Greek organization and several other student organizations to discuss parking, tailgating, tickets for the new stadium and take a tour of the stadium.

Based on anticipated attendance, students will be required to pick up a ticket prior to the first game – this will be promoted to students as soon as they arrive on campus via welcome week, fliers in residence halls, visiting fraternity and sorority houses, e-mail blast, ads in the Buchtelite, Facebook and Twitter.

Every student living in a residence hall will receive a football schedule key tab (similar to the Giant Eagle Advantage card or CVS card, etc) when they check-in and acquire their room keys.

Football posters, schedule cards and magnets will be distributed in every residence hall room before students arrive on campus.

Residence Life has provided a bulletin board dedicated to the Department of Athletics at the entrance to every residence hall to assist in promoting events on a daily basis.

In coordination with New Student Orientation, 15,000 students will receive football game day t-shirts at Student Appreciation Day the week of the first home game. During distribution, students will be encouraged to wear shirts to football games.

The week of every home game, there will be an on-campus blitz to promote the game that includes: fliers stuffed under residence hall doors, banners in the student union, Rob's Cafeteria and student recreation center, Zippy distributing information at the Student Union and other high-traffic student areas, e-mail blast, Buchtelite ads, Facebook and A-Frame signs in strategic locations on campus.

That sounds like a sufficiently thorough plan to me. I guarantee it will work in September and October. The key is filling the stadium for two of the three November home games (the third is vs. Kent State).

Men's basketball

As I reported three weeks ago, Akron promoted Rick McFadden to assistant coach and added veteran coach Dan Peters as director of basketball operations.

The university reported it on Tuesday, so now it's official.

Marketing plan for InfoCision Stadium

June 30th, 2009 by mrasor

Football

Many community members, including some Zips fans, have showed concern that investing in a football stadium is an unwise use of public money.

Those voices will be amplified if attendance is low, and the team struggles to fill the 30,000 seat venue. That is why the marketing plan for this season is so crucial. Akron has a unique opportunity to ride InfoCision Stadium's momentum in establishing a broader fanbase.

I asked senior associate athletic director Hunter Yurachek to expound on his marketing plan. Here is the Q&A:

Rasor: How does your team plan to market the home opener to public? In other words, what is the specific plan to sell single-game seats against Morgan State?

Yurachek: Currently, the external staff's focus is on maximizing season tickets sales, which continues to go well. We will shift gears and actively begin marketing single game tickets in mid-August. When the single-game ticket campaign is in full swing, the marketing will include an extensive schedule of traditional media (radio, TV, print, outdoor billboards and direct mail) and non-traditional media (e-mail, web and Twitter). Our internal sales force of 10 will continue their summer-long campaign that has included telemarketing for individual and group sales, solicitation at local businesses, speaking at civic events, appearances and inclusion in community festival parades, etc. Also as the single game push begins, InfoCision (the company) will be assisting in a concerted telemarketing effort.

While it is not a part of the marketing plan, the word-of-mouth exposure has been great. Those who have toured the stadium and participated in the select-your-seat program have been thoroughly impressed. InfoCision Stadium does sell itself. We anticipate a person who may purchase a ticket for just the Morgan State will want to purchase a season ticket as well.

Rasor: What is your goal for season attendance average?

Yurachek: Our goal is to average 20,000+ over the six-game home season. However, as we developed the financial pro-forma for the season, we were aggressive while at the same time carrying forth what we thought were realistic goals. We tried to take into account uncontrollable factors such as weather, game times and playing during the week, as well as our good home schedule, specifically with the first game in the facility (Morgan State), Big Ten opponent (Indiana), Homecoming (Ohio) and Kent State. The attendance goal within our 2009 ticket pro-forma is an average of 18,037 per game.

I am impressed with the marketing plan. I would add my ideas for marketing to students, who, as I continue to say, must be a focal point. I recognize they do not pay for their seats. However, there is no substitute for building dedicated alumni. My impression is that Akron's current alumni network is lacking compared to other programs, such as Northern Illinois or Miami. But you don't teach people to be Zips fans 20 years after they graduated; you do it while they're on campus.

How do you do it? Start at the residence halls. Walk door to door. Hand out real, physical tickets, so people think they actually got something. (A large "Students only. Not for resale" disclaimer should deter scalping.) Even the players can get involved. You're telling me that it wouldn't make a huge impression on a freshman to see Ryan Bain show up with a fist full of tickets, saying it would mean a lot to him if you came?

A lot of marketing can be done from the office with a phone call and the signing of a check. But when you're trying to build a program, you must achieve individualized contact. It's more difficult, but it leads to sustained growth. Ten years from now, those students to whom you reached out will be dedicated — rather than disinterested. And they will return the investment that the University of Akron made in their fanaticism.

Coming tomorrow: The long-awaited video of my tour of InfoCision Stadium.

Notes from my tour of InfoCision Stadium

June 29th, 2009 by mrasor

Football

On Thursday, I toured InfoCision Stadium and walked around on Summa Field (See, I'm willing to plug both major donors!)

Frank Horn, who serves as Ted Curtis' director of architectural design and construction, took Dan Kadar and me wherever we wanted to go. And we wanted to go just about everywhere.

Although an Ohio.com video is coming Wednesday, here are scribbles from my notebook. For your reference, I posted a rendering of the stadium.

nwaerialrenderingjuly2007

Horn had been at the University of Akron for only two weeks in 2003 when he met with President Luis Proenza and Curtis, and they decided that it was no longer economically feasible to dump money into the Rubber Bowl. Six years later, the daunting task of building a new stadium is nearly complete.

We began the tour by walking through the lower level on the west end of the stadium (the west end is the side with the press tower.) I was a little surprised to see that not all of the lower level bleachers will have chairbacks. Only the middle section will have that luxury at first. With enough demand, it won't be difficult to add them. You will see that as a recurring theme. The designers built this stadium with a load of future upgrades in mind. Other examples: There is room for three additional luxury suites on the sixth level. Seating can be expanded significantly with bleachers on the north end.

The designers made it very convenient for disabled people to watch the Zips. There are multiple miniboxes for disabled people. These miniboxes (my term, not theirs) have room for several chairs or wheelchairs. And these seats are phenomenal. I mean, they are positioned at the perfect height for viewing the game — between the lower-level seats and the upper-level bleachers on the west end. The miniboxes are in such a great position that I wonder if UA will sell some of these spots on a game-by-game basis if disabled people do not demand them in proportion to ADA predictions. Kudos to UA for such a compassionate gesture.

You pass these miniboxes when you walk up the lower level stairs and under the second-level bleachers. This is where the west end's restrooms and concessions are located. The designers made certain that fans will not be away from their seats for long when they need to eat, drink, or relieve themselves. There will be one concessions service point for every 250 fans. I don't have the Rubber Bowl data, but that must be an exponential upgrade. I was similarly amazed at the array of restrooms. Unfortunately, troughs will not be available.

We began to navigate our way to the top of the press tower. We could not use the bank of three elevators because an operator is still required at this point. However, the elevators will be very fast — requiring only 15 seconds to transport fans from the lobby to the sixth floor.

The second and third floors are classrooms, which will not be ready until the spring. The space will belong to the College of Education's Sports Science program. The floor plan appeared to permit large laboratory settings. Large windows face west toward campus.

The fourth floor is the club and loge level. An open-air gathering point sits at either end. The university will rent this space for banquets.

The fifth floor houses the suites. One of the coolest features about the suites is their interactive television system, which allows fans to use the screen to play DVDs, radio, game film, feeds from multiple cameras at the stadium or instant replays. Users can also access the Internet or buy merchandise at the team shop through the TVs.

Horn was really excited about the windows on the suites. They implemented a state-of-the-art window system that does not require steel posts and minimizes viewing obstruction. I, on the other hand, was awed by the president's suite. It has capacity for 54 patrons, including a full bar and buffet. The amenities should grease the pockets of wealthy alumni who are guests of Proenza.

The lobby areas for the club and suite levels feature a great view of downtown Akron. The suite's lobby overlooks the club's lobby, so that the two levels can share energy and atmosphere.

The sixth level is mainly for the media. There is room for 52 writing press, which seems about five times greater than the Rubber Bowl. You would like to think that a stadium's amenities would not determine whether its team gets media coverage, but I'm telling you that the Rubber Bowl's media area must have been keeping people away. There are also booths for the coaches, television analysts and cameras.

We went back downstairs and over to the east side of the stadium. It is sweet and simple. The bleachers are metal to enhance the fans' sound. Underneath is similar to the west side, with loads of concessions and restrooms. Two locker rooms are beneath the concessions area. Three large light poles will stand behind the bleachers. Workers will affix lights to the west side's press tower on July 7.

The south end, of course, is where the scoreboard will sit. There will be a large grassy student area between the field and scoreboard. They chose to plant grass seed, rather than sod, because planting seed makes for a more durable surface on a slope. The students also will sit on the south side of the bleachers. The university has allocated 5,500 seats for students, and also the endzone grass. It's first come, first serve.

The southwest corner of the stadium will house the main ticket office. Ticket offices also are on the northeast and northwest tips of the venue. In the future, a giant team shop also will face Exchange Street.

About 10 yards past the north end zone is a training facility and gameday locker room. On gamedays, the Zips will dress in their locker room at Stile Field House. They will come down the stairs into the gamday locker room, which is more geared toward meetings and pregame activities. The training facility has an two in-ground therapy pools (one hot, one cold). There are also four locker rooms for other university sports inside this building. Atop the training facility, there is ample room for fans to stand and watch the game. I can't think of a better place to view the game when one team is charging toward the north end zone.

Parking will be more of a hassle than people want. But this is the University of Akron, after all. Horn pointed to the bright side of the issue. He talked about the White Sox stadium being in the middle of nowhere, but people have plenty of parking. People attend the game, then go home. Wrigley Field, on the other hand, sits in the middle of a neighborhood. Fans stay in Wrigleyville for hours after the game. I'm sure the City of Akron would love for "Rootown" to stimulate its economy in a similar manner.

When we filmed our video, we had to be careful not to drag our feet, which would upset the turf. At this point, the rubber additive is missing. Soon, a giant machine will spread the rubber pellets throughout the field. Right now, it feels like walking on a thin rug that's sitting on gravel. Basically, that's what it is.

There is other information I'm omitting because I don't want to steal thunder from our video. I guarantee I forgot to mention other tidbits from our tour. If you have questions, fire away, and I'll try to answer.

Sandusky linebacker commits to Akron

June 28th, 2009 by mrasor

Football

    Akron added a third verbal commitment on Wednesday…

    Nico Caponi, inside linebacker, Sandusky COMMITTED TO AKRON
    Offers: Akron, Columbia and Harvard
    Height: 6-foot-1
    Weight: 227
    Speed: Not listed
    Notes: Caponi's profile on Rivals.com looks more like a valedictorian's CV than a brutish linebacker's page. He carries a 3.87 GPA and had Ivy League scholarship offers. Nothing against my alma mater, but I would not have turned down Harvard for Akron.

    Here are six new scholarship offers…

    Kyle Smith, quarterback, Lancaster, Pa.
    Offers: Akron
    Height: 6-3
    Weight: 183
    Speed: Not listed
    Notes: As a junior, Smith threw 42 touchdowns and five interceptions, completing 65 percent of his passes. Smith is another academic whiz, with his 4.5 GPA. He wants to be an engineer, which will give Akron an edge over many schools. Other than Akron, Central Michigan, Connecticut, Rutgers and Northwestern have contacted Smith the most.

    Darnell Laws, running back, Richland, N.J.
    Offers: Akron
    Height: 5-11
    Weight: 202
    Speed: Not listed
    Notes: Laws would like to commit before his senior season begins. The bruising running back visited Syracuse in March. He also plays linebacker.

    Giorgio Bowers, running back, Rich Central, Ill.
    Offers: Akron, Bowling Green and Northern Illinois
    Height: 5-9
    Weight: 192
    Speed: 4.59
    Notes: Rivals.com gives Bowers three stars. He plans to visit Akron sometime this summer. Bowers' highlight video shows a determined runner who does not go down on first contact.

    Max Williams, wide receiver, Marietta, Ga.
    Offers: Akron
    Height: 6-1
    Weight: 180
    Speed: 4.45
    Notes: Williams' highlight video shows a good route runner whose concentration allows him to catch well in traffic. He has interest in schools from the ACC, SEC and Division I-AA.

    Scott Miller, wide receiver, Egg Harbor Township
    Offers: Akron
    Height: 6-0
    Weight: 165
    Speed: 4.76
    Notes: By his size and speed, Miller does not look like a Division I receiver to me. He also has interest from Nebraska, Rutgers and Ivy League schools.

    Taylor Mack, cornerback, Atlanta
    Offers: Akron and Connecticut
    Height: 5-9
    Weight: 160
    Speed: 4.59
    Notes: Rivals.com gives Mack three stars. The site was impressed with Mack's coverage skills at a camp last week.

    Notes…

    Click here for a cumulative list of offers and commitments.

    This week, I will focus on stadium coverage. On Monday, I will publish my extensive notes from touring the stadium. On Tuesday, I will review Akron's marketing plan to fill InfoCision Stadium. On Wednesday, I will post our video from touring the stadium.

Opponent outlook: Syracuse

June 25th, 2009 by mrasor

Football

On Oct. 24, the Zips will take a break from MAC play for a rematch with Big East doormat Syracuse in the Carrier Dome.

2008 recap: Aside from two upset wins over Louisville and Notre Dame, 2008 was a disgraceful year for Syracuse. The first warning sign should have been when Chris Jacquemain and Alex Allen combined for five touchdowns in a 42-28 home loss to the Zips. The biggest problem was a passing game with all the firepower of a wet matchstick. Quarterback Cameron Dantley averaged 118 yards per game and threw only 11 touchdowns in his 11 starts. The top receiver Donte Davis averaged only 26 yards per game, which is less than Dennis Kennedy's 26.2 receiving yards in 2008. Behind Curtis Brinkley, the running game was OK. But when you give up 414 yards of total offense per game, you'll get buried early and feel the pressure to pass. The Orange finished at 3-9, including a win over a Division I-AA team.

What they lost: Dantley is gone, for what it's worth. But losing Brinkley will hurt. Syracuse must replace three offensive linemen and four members of its front seven defensive players, including sacks leader Nick Santiago and tackles leader Jake Flaherty.

2009 preview: What's the best remedy for a pathetic passing game? The offensive coordinator for the New Orleans Saints, that's who. Doug Marrone is the Orange's new head coach. Syracuse will get national attention because of its quarterback, Greg Paulus — the four-year point guard at Duke, who has a year of football eligibility. … Antwon Bailey beat out Copley High School grad Delone Carter for the starting tailback position. Bailey averaged 6.7 yards on his 33 carries in 2008. … Arthur Jones will anchor the defensive line. He made a team-high 12 tackles for loss in 2008. The secondary has a chance to improve by returning three starters, but they were very poor tacklers last year. That must improve. … The Orange will play seven of its first eight games at the Carrier Dome.

How the Orange will test the Zips: Syracuse has a bye week before hosting Akron on Oct. 24. The Zips will be coming off a tough road game at Buffalo. If Paulus and Marrone can make wine from the dirty water that was Syracuse's passing game, they will have a decent offense.

How the Zips will test the Orange: There are so many "ifs" about Syracuse that you would have to stack them up on their ends to reach a possibility that Akron doesn't score at least 30. To believe Paulus can take four years off from college football and dominate is ludicrous. And dominate he must, in order to keep the Orange's offense up with Akron's.

Way-too-early prediction: Syracuse's defense gave up five touchdowns to the Zips in 2008. The defenders tackled like a flag-football game. That defense lost two of its best players. Akron's offense has another year of experience. Barring a vast turnover disparity, this should be a slaughter. Akron 49, Syracuse 28

Way-too-early poll: Who will win?

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Also this…

Dan Kadar and I toured InfoCision Stadium today. He is editing our video. I think you will really enjoy it. I have a bunch of notes, too, but I'll wait until the video is ready, which will be this weekend or Monday.

Men's soccer

Akron is the No. 6 team in the nation, according to College Soccer News' preseason poll.

Men's basketball

Coach Keith Dambrot will coach at the Cavaliers' free agent camp later this month.

National search may include Yurachek

June 23rd, 2009 by mrasor

Miscellaneous

After a long deliberation, the university chose to conduct a national search, rather than immediately promoting Hunter Yurachek.

Of course, Yurachek might still be a candidate if the search firm believes him worthy. A reliable source within the administration told me Tuesday that at least two other individuals from within the university have expressed their desire for the job. The administration is keeping an open mind for candidates with nontraditional backgrounds. For example, one of those internal candidates is not a member of the athletic department.

Yurachek, like every candidate, has strengths and weaknesses. He has made great impressions on those working with him. He is a hard worker, and his transition will be quick due to his familiarity. His weakness is that the athletic department has glaring problems in one of the departments he was overseeing — marketing and promotions. Men's basketball attendance is low. Football season ticket sales are woefully short of the target number.

The university typically pays the search firm between 1/3 and 1/4 of the employee's salary. If the firm does not provide a candidate that the university is happy with, the university may choose to conduct a second search. The positive aspect of a search firm is that the firm nitpicks candidates' resumes, which almost always include achievements that the candidate did not directly affect. Not to pick on Yurachek, but GoZips.com talks about him "overseeing" the MAC Championship basketball team. The search firm sifts through the rhetoric and finds out: What happened at your old job that would not have happened without you?

Believe it or not, the administration truly wants to hear what Akron fans think. Please take the time to vote below, and perhaps comment on what qualities you'd like to see in Akron's next athletic director. A high-level administrator promised me that the university will keep tabs on the results.

What qualities are you looking for in Akron's next athletic director? (CHOOSE TWO)

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Yurachek named interim AD

June 23rd, 2009 by mrasor

Miscellaneous

University president Luis Proenza named Hunter Yurachek its interim athletic director as Akron searches for a longterm replacement through a national search.

Yurachek has thrown his name into consideration for that position, and many believe him to be the favorite heading into the search process. GoZips.com laid out Yurachek's accomplishments in a press release.

Four new scholarship offers

June 22nd, 2009 by mrasor

Football

    New offers:

    Martez Kelly, receiver, Warren, Mich.
    Offers: Akron and Eastern Michigan
    Height: 6-foot-1
    Weight: 175
    Speed: Not listed
    Notes: Kelly caught 45 passes his junior season. He also earned all-region status as a safety. Kelly believes Central Michigan will offer him soon. Toledo is another interested party.

    Clay Rolf, offensive tackle, Pemberville, Ohio
    Offers: Akron, Ball State, Bowling Green, Central Michigan, Cincinnati, Ohio and Toledo
    Height: 6-6.5
    Weight: 250
    Speed: Not listed
    Notes: Cincinnati is at the top of Rolf's list, but he will attend camps at Ohio State and Michigan in the next few weeks to add to his list.

    Gabe Martin, linebacker, Grand Blanc, Mich.
    Offers: Akron, Bowling Green and Ohio
    Height: 6-3
    Weight: 210
    Speed: Not listed.
    Notes: Rivals.com says Martin carries a 3.95 GPA. As a junior, he made 47 tackles.

    Seth Cunningham, defensive back, Lakewood, Ohio
    Offers: Akron and Cincinnati
    Height: 6-1
    Weight: 180
    Speed: 4.35
    Notes: Cunningham said he was surprised to get the offer from Akron. It just came in the mail one day. He will attend camps at BCS schools this summer, hoping to increase his offer list.

Notes…

Click here for a cumulative list of offers and commitments for the class of 2010.

Along with Dan Kadar of Ohio.com, I will take a tour of the stadium this week and bring along a video camera to give many Zips fans their first look at InfoCision Stadium.

Board of Trustees bans alcohol at most of InfoCision Stadium

June 19th, 2009 by mrasor

Football

The Board of Trustees said alcohol is not to be sold at InfoCision Stadium — except in the suite and club areas.

Judge Jane Bond, in fact, voted to ban alcohol sales at the entire venue.

Great idea, folks. This Board of Trustees builds a 60-plus million dollar football stadium, and then it says, "Oh, but legal adults cannot buy alcohol. It's what the NCAA wants." It's a symbolic gesture of what sort of chance the stadium has to succeed.

Fans will only drink more before the games. This isn't about preventing drunken brawls. This is about allowing the University of Akron to make a boatload of profit on beer, and to entice upperclassmen to attend Zips games. Kent State and Cincinnati do it. Stop thinking like a bureaucracy and start thinking like a business.

Congratulations, Board of Trustees, you effectively cost your university thousands of dollars. There are hundreds of methods to regulate alcohol consumption. Allow beer sales only in the first half. Heck, even limit each patron to two brews. We can make it work without an outright ban.

Luckily, the board gets to vote again in 2010, because they can't possibly make the same mistake twice.

Maybe each trustee can write the taxpayers a personal check for such an poor decision. Judge Bond can pay double.

Should alcohol be sold at InfoCision Stadium?

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