A bunch of basketball statistical nuts got together recently at MIT to talk inside stats about hoops. It's like the baseball stuff pioneered by Bill James that's now the rage and always makes me wonder: Do these people have time to do their laundry? At any rate, an economics professor from the University of Chicago named John Huizinga (who also happens to be Yao Ming's agent) came up with the theory that the hot-hand theory is drivel, saying "players who have just made a jumper are far more likely to take and miss a jumper on the next trip."
The only solution: If you make a jump shot, DO NOT SHOOT THE REST OF THE GAME!