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Archive for the ‘WWE’ Category

Hello, Pa. Primary; Goodbye, Dignity

Tuesday, April 22nd, 2008

Strange night Monday. President Bush on "Deal or No Deal." McCain, Clinton, Obama on "WWE Monday Night RAW." All four had pretaped segments within the shows — plus Clinton and Obama were twice featured in wrestling matches, one using animated characters (and plugging the Smackdown Vs. Raw 2008 video game), the other with actors appearing as them.

It was all pandering, of course, just like going on "SNL." But there are degrees. Bush's appearance — to congratulate an Iraq war veteran who was competing on "Deal" — felt the least sleazy of the lot. True, he's still trying to sell his war, but at least he wasn't begging for votes the way the other three did. I could have done without the federal-budget/"Deal or No Deal" joke, but part of this whole situation involves trying to seem clever.

WWE
An actor playing Hillary Clinton gets rough with an actor playing Barack Obama on "WWE Monday Night RAW." Obama got some payback later, but both candidates lost to the WWE wrestle Umaga the Samoan Bulldozer.(From WWE.com)

The best line of the night was Obama's "Can you smell what Barack is cooking." Made McCain look even less impressive that his video, run after Obama's, had "Can you smell what the Mac is cooking." But McCain overall seemed more forced than the others, more willing to kowtow to WWE fans than to just use the appearance to push his candidacy.

Clinton looked comfortable enough in her taped remarks even with the strained WWE-referring comments. (A president who "will go to the mat for you"? Please.) But I have to wonder how she felt about being treated as half of a team with Bill for the faux-Clinton/faux-Obama faceoff in the WWE ring.

At the end of the day, did these folks want votes so badly that they were willing to appear in the middle of the head kicks, shouting and overstuffed Divas in a brawl on "RAW"?

The answer is an obvious yes. And they may have helped WWE move some product along the way; that Smackdown Vs. Raw logo took up a nice chunk of screen during the animated Obama-Clinton match. But did the candidates at least get a free video game for their efforts?

"Smackdown" to MyNetworkTV

Tuesday, February 26th, 2008

Here's the announcement:

MyNetworkTV and World Wrestling Entertainment® (WWE) have announced a new broadcast television home for “WWE SmackDown,” scheduled to debut in Fall 2008. The announcement was jointly made by MyNetworkTV President, Greg Meidel and WWE Chairman of the Board, Vincent K. McMahon.

In making the announcement, Meidel stated, “The momentum at MyNetworkTV continues with this major acquisition. We have demonstrated tremendous growth and this partnership with WWE, the premier sports entertainment franchise in the world, is a perfect fit for our viewers, advertisers and affiliates.”

The two-hour television program will be presented weekly on MyNetworkTV. “WWE SmackDown” will feature a star-studded cast of WWE Superstars, including Edge®, Rey Mysterio®, Batista®, MVP™, Kane® and Undertaker®, as well as present all the action, excitement, drama and great athleticism that have made it for nine years one of the most popular programs among males on broadcast television, and one of the top ten English language prime time programs among Hispanic households.

WWE Chairman Vince McMahon added, “We are excited to add MyNetworkTV and its television affiliates to our family of global network partners. We have an unmatched record of delivering ratings success to each and every network partner we’ve worked with in our long and storied history. We fully intend to bring that same level of success to MyNetworkTV.”

Interestingly, this puts the WWE back on a lot of stations that it was part of when it was on UPN. The UPN-WB merger into The CW left many UPN affiliates out in the cold, so they turned to MyNetworkTV for programming. And now get back one of their mainstays.

"Smackdown" Seeking New Home

Friday, February 8th, 2008

Late Thursday the WWE issued the following announcement:

“After a successful decade of SmackDown on both UPN and The CW, World Wrestling Entertainment and The CW have agreed to conclude our partnership. Since CW's exclusive negotiation period ran out as of last Thursday, January 31, we have been contacted and have been in negotiations with other networks. WWE SmackDown will continue to air on The CW until the conclusion of the 2007-08 broadcast season. We are grateful to Les Moonves, Dawn Ostroff, and their entire organization for bringing WWE SmackDown to millions of viewers for so many years.”

Numerous reports about where the show might end up, including a detailed one in Variety.

As the Variety story notes, wrestling didn't really fit with the rest of The CW's lineup, which skews far more female. And, if memory serves, the financial terms of the WWE's arrangements with UPN and The CW were very good to WWE, less so for the networks.

But in a week that also saw HBO dropping "Inside the NFL" (although reports indicate it could land on another cable outlet), there has been a good bit of tough news for a couple of big brand names in TV sports.