This is from a recent report in Advertising Age:

Marketers will pony up as much as $700,000 for a 30-second spot in Fox's midseason hit, "American Idol," according to an initial survey of media agencies, conducted annually by Advertising Age. The Tuesday-night singing competition, returning in January, is the most expensive show for the third year in a row. Back in 2003, when NBC's "Friends" topped the list, "American Idol," didn't even make the top ten. The going price for 30-second spot on Fox's wildly popular 'American Idol' ranges from $500,000 to $700,000.  … Others at the top of the heap include Fox's "House," ABC's "Desperate Housewives," and ABC newcomer "Brothers and Sisters."

You can find the full report here.

This entry was posted on Friday, September 22nd, 2006 at 12:43 pm and is filed under Television. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.