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Media Kit rev 6.23.15 3133256 Your Local Media Partner We can reach your audience We believe in putting your message in front of our audience not selling you products. For 176 years weve prided ourselves on connecting our audience with local businesses and we continue to do this in a variety of ways. We help you identify your target audience and develop a comprehensive plan to deliver your message. We believe in integrating marketing communications and give you plenty of opportuni- ties to reach your target market through print digital and mobile vehicles. Grow your business We present a specific media plan for each of our clients. Our mission is to understand what drives your business and to develop a marketing campaign to fit your needs. Your ROI We provide you with monthly reporting that tracks and communicates the effectiveness of the program that we have built for you. Results are important and they will always be delivered to you in an easy to understand format. 3133256 2 Summit County Demographics Summit County is the 2nd most populous county in the 17 county Cleveland DMA. 2014 Population 2014 Households 541943 222787 2015 Facts about Summit County DMA Median HH Income 49669 Average Age 39.38 Home Ownership Rate 74.4 25 Years of age w High School Degree or higher 85.7 Northeast Ohio is Wired 90.9of people own a computer or mobile device 92of adults in the Akron DMA use a wireless cellphone 85.3of adults in Northeast Ohio access the Internet 15increase of page views on Ohio.com using tablets and smartphones in April 2015 vs. April 2014 10increase in the use of Mobile devices in the past year 3133256 computer or mobile device a wireless cellphone access the Internet Ohio.com using tablets and smartphones in April 2015 vs. April 2014 devices in the past year 3 Total Audience Total Integrated Audience 466246 The Akron Beacon Journal Ohio.com Sunday Akron Beacon Journal - 326367 Saturday Akron Beacon Journal - 224507 Daily Akron Beacon Journal - 201975 Best Primetime TV - 129654 Average 12 hour audience Best Morning Drive Radio - 29517 Average 12 hour for any individual station and A.M. drive Our News Information is available at your ngertips all day long. 3133256 4 Source AAM Publishers Statement September 2014 Scarborough 2014 R2 Total Audience Nobody is better at delivering local news and information Ohio.com The 1 digital source for local news and information Ohio.com is the leader in News and information in Summit County attracting more than 1 million unique visitors every month. It provides 247 news and information from many sources to inform engage and entertain readers. Audience Prole Audience Median Household Income 60387 43 MALE 57 FEMALE 142697 MEDIAN HOME VALUE 70 HOME OWNERSHIP 56 MARRIED 52.58 BETWEEN AGES OF 25-54 Reach your audience on the go through mobile solutions Ohio.com mobile site 2.6 million mobile page views per month. Ohio.com Apps The Ohio.com app brings all of our news cover- age from the Akron Beacon Journal and allows our audience to access from any mobile device. The House Home App This app is a fun and free way to find all of Akrons Real Estate Listings. Digital Replica Our digital Replica is our newspaper delivered directly to your tablet smartphone and computer. The digital replica is included with any print subscription of the paper. GoOhio App The GoOhio app is a FREE application that lists all entertainment events happening around town every day. Digital Replica Our digital Replica is our newspaper delivered directly to your tablet smartphone and computer. The digital replica is included with any print subscription of the paper. 26600 PeoplefollowtheAkronBeaconJournalOhio.comonFacebook 200Breaking News Stories Posted Each Week Total number of monthly unique visitors 1368437 Total number of monthly page views 5300840 3133256 5 Total Audience Nobody is better at delivering local news and information The Akron Beacon Journal Summit Countys Watchdog The Akron Beacon Journal is Summit Countys largest daily newspaper with more than 201975 daily readers 224507 Saturday readers 326367 Sunday readers. Since its founding in 1839 it has been a pillar of the greater Akron community building trust with our readers every step of the way. Our editorial staff continues to provide intriguing journalism and superior content in both print and online 247. Audience Prole Audience Median Household Income 52347 48 MALE 52 FEMALE 77 Own Homes 24 Have children under the age of 18 in household Readership Average Sunday Readership 326367 Average Saturday Readership 224507 Average Daily Readership 201975 4-Time Pulitzer Prize Winner Circulation Average Sunday Circulation 97468 Average Saturday Circulation 88042 Average Daily Circulation 73819 3133256 6 Source Scarborough 2013 R2 NEWSPAPER ADVERTISING Reach the largest daily newspaper readership in Summit County through your advertisement in The Akron Beacon Journal. PRE-PRINTED INSERTS The Akron Beacon Journal can deliver your pre-printed inserts by zip code to both subscribers and non-subscribers essentially reaching nearly 100 of households in an area. SPECIAL SECTIONS The Akron Beacon Journal produces several special sections throughout the year including High School Sports Golf Guide Your Health etc. FRONT PAGE BEACON NOTES Place your message right on the front page of the Akron Beacon Journal with a Beacon Note your own personal post it note. MONSTER.COM The Akron Beacon Journal is a premier partner of Monster.com and we have all of the tools to help you find the right employees. BEACON BAGS Put your ad right on the outside of the newspapers plastic delivery bag. KRAFT JACKET Kraft jackets wrap and carry preprints that are delivered with the newspaper. This is the 1st thing readers see when looking for the inserts. MIDWEEK Your advertising message will go to all Wednesday Akron Beacon Journal subscribers and arrive TuesdayWednesday via US Mail to non-subscribers. SUNDAY MALL Reach 10k households that do not subscribe to the Akron Beacon Journal but have opted-in to receive this free weekend insert packet. Polybags Comprehensive Advertising Solutions More Tools for Todays Advertiser 3133256 7 Sample Integrated Digital Marketing Campaign NEWSPAPER ADVERTISINGNEWSPAPER ADVERTISINGNEWSPAPER ADVERTISING Our Team Email Editorial BJNewsthebeaconjournal.com Advertising ABJADVthebeaconjournal.com Marketing Marketingthebeaconjournal.com Lori Ann Carver Vice President Lcarverthebeaconjournal.com 330.996.3303 Justin Balogh Classified Advertising Manager jbaloghthebeaconjournal.com 330.996.3320 Cathy Kokkas Major National Account Manager ckokkasthebeaconjournal.com 330.996.3106 Genny Fatica Key Account Manager gfaticathebeaconjournal.com 330.996.3354 Bill Knutti Retail Advertising Manager bknuttithebeaconjournal.com 330.996.3258 Nancy Leskovec Retail Advertising Manager nleskovecthebeaconjournal.com 330.996.3238 Shawn Blain Digital Manager sblainthebeaconjournal.com 330.996.3046 Susan Lindeman Marketing Manager slindemanthebeaconjournal.com 330.996.3146330.996.3106 Genny Fatica Key Account Manager gfaticathebeaconjournal.com 330.996.3354 Bill Knutti Retail Advertising Manager bknuttithebeaconjournal.com 330.996.3258 slindemanthebeaconjournal.com 330.996.3146 3133256 8 The Akron Beacon Journal 44 East Exchange Street Akron Oh 44309 330.996.3000